SEO techniques are search engine techniques that focus on following the rules the search engine has in place. A website which focuses on link relevancy and building their organic search results. This can be done through link building, backlinking, writing content for humans rather than computers. It helps with building link popularity on your site. This is used by people who are hoping to have a long term investment on their webpage. It is the ethical way of increasing your pagerank, however, it can take longer which is why some avoid it.
Google will often reward sites for doing this. This is traced through their algorithms and spiders that rank the site for content. The ranking has changed with the introduction of panda and penguin search engine rules which can alter algorithms and focus on the keywords on the site and how well put together the site is in relation to the content.
Black hat SEO techniques are bad for your image as a company and often result in consequences that can blacklist your website. This makes it very hard for you to ever get back on the white list and you basically limit your chances of being found on the web after that. It is a very aggressive approach to SEO and only focuses on search engines rather than people.
It’s main focus is on gaining a quick financial return. People who do this often use keyword stuffing. It is unethical, and many consider this to be spam. It also includes using keywords not relevant to content on your site, just keywords that will increase your pagerank and can trick people into clicking on your links.
Interesting video on linking, and encouraging increasing your White Hat SEO through guest blogging. http://www.businessdivision.biz/black-hat-vs-white-hat-seo-is-grey-hat-seo-the-solution-2/ BMW case
Soooo it is a day that I would probably hate even if I was in a relationship, but lets be honest, I would never even want to be in a relationship to begin with. Instead, its just a day I don’t like because it was created for the sole purpose of selling chocolate, cards, and flowers. I guess the positive thing about V-Day is the boost to certain sectors of the economy though, right?
I want to have an online Anti-Valentines day party though. I’m going to kick it off by sharing my playlist of some of my favorite Anti V-Day songs. From there we’ll continue it on twitter, just follow along @anthonyper0 and we’ll rock this thing all night. Including Netflix Watch Parties and ideas about what snacks to eat.
Check out the Spotify Playlist! I made it collaborative so you can add your favorite Anti-VDay tunes!
People, they are everywhere, especially if you step outside of your house or participate on anything social media related. The hardest thing about people is dealing with them, but we all have to do it at some point.
What I’ve learned, working in group projects will make you absolutely bonkers, especially when you are working in large group and everyone has a million ideas that they want to see happen. It can become overwhelming, and you might step on some toes.
Here is what I’ve learned from going through the ringer a few times with some groups.
1.Take a step back and analyze the situation.
2. Find a break in the noise and react.
3. Step up and be the leader. Put an end to the confusion and take control of the situation.
4. Realize you won’t get along with everyone. Some people’s personalities will just not work with yours.
5. See the silverlining. The ones who differ from you or are butting heads with are probably just as frustrated as you are. ASK THEM what they want to see happen, how they want it to happen, and how you can work with them. Honey wins more than stinging like a bee.
6. Get actual work done.
7. Have amazing results and kick some serious butt with a project you can add to your portfolio.
Social media has shifted the definition of the word fan. No more is a fan simply a person who goes to your shows and buys your album. A fan is now your value co-creator. They are no longer just a supporter, but an important external part of your team. They are the reason you sleep in a big comfy house and bed at night.
Social media has caused this shift in the last three years as artists or even the fans themselves label themselves. Lady Gaga’s fan base is a perfect example and her labeling them Monsters. This is when the trend really started and every other artist fan base jumped on board. This is when being a fan moved from just a fan, to a community that was fueled by a tribal name and fostered by online forums and communities where they could connect.
Social media is what pushed this trend to a new horizon. Now we have various fan groups, which I personally consider tribes. They group together, and majority only focus on supporting one artist and even become defensive if someone enters their territory or makes a remark about their favorite artist.
This is why you should treat your fans with respect and as part of your team. They help shape you as an artist, they support you, and look up to you. Be a role model, and work with them to build your brand across social media and outside of social media. As traditional forms of advertising slowly die, the social media landscape becomes more crowded, and the business suffers from a lack of profits it is even more important to work with your fans. A healthy relationship with them will lead to a strong and long lasting career.
The two types of advertising that I chose were social media advertising and sponsorship/ad affiliate advertising.
The reason that I chose social media advertising is its reach and cost effectiveness. Social media allows you to target your audience easily based on their interests and demographics. The cost is relatively cheap on Facebook for advertising or ad space and usually ranges from a minimum of $10 and up. Social media is more effective than e-mail marketing, and more effective than using websites. My last internship we used social media marketing as a primary marketing tool, and everything else as secondary.
However, it is very effective to paid e-mail and social media marketing together to get the most reach with your audience. Social media is a great tool to gain the information necessary for having a mailing list.
Sponsorships/Ad affiliates is another strong form of marketing. I know this from my past experience working at Live Nation as a sponsorship intern. We always had people who were willing to spend a lot of money to have their banners placed around at our concerts because it helped with them gaining exposure and they had significant sales increases. They were always asking to return for the upcoming concert seasons because they had such a great return.
Another example of this is how different companies are now focusing on their campaigns and sponsoring events like the world cup and Olympics.
- For the two types of advertising you’ve selected, find a company (or companies) from the Fortune 500 list (http://cnnmon.ie/1jlnYkO)that is currently using these types of advertising. (Note: Your selection of the company, and if possible, the ads, should be related to the keywords you selected in your brand mantra/brand positioning statement; for example, to capture keyword “music/entertainment”, you may select (#439) Live Nation Entertainment).
Live Nation Entertainment
- Provide specific examples (screenshots) of the two ad techniques.
The first one is an interactive and co-creation of value with concert goers for an ad on social media. This encourages people to share pictures of them at the shows and then upload their pictures of them at the event with incentives. The target audience for this is concert goers, around the ages, 18-25 who are smart phone users. This is a unique marketing move to make it interactive and have fans be part of the marketing for the concerts.
Live Nation partnered with Coke and in return, Coke sponsors the concerts. This is an example of Live Nation sponsoring them for concert tickets. Another example for when I was working with Live Nation is we partnered with the Ohio Lottery at the Cleveland branch.
In both responses, we were asking people to text in, the ads generally at the shows were asking people to text to enter, and then they would win upgraded seats or backstage passes. However, with these two example posted, once clicked on these ads you are directed to the Coke website, and then with the social media one you are directed to the Facebook page and instagram accounts for Live Nation.Social media is more effective in entertainment purposes and people are more willing to click or share our posts from Live Nation because it relates to them. We also share different quotes that people share on Facebook because they can relate to them and this causes the quotes to go viral without having to spend any money on advertising on Facebook. The only recommendation I would make is creating a spotify channel of the upcoming concerts for Live Nation and directing people to follow that then embedding the spotify playlist into the Facebook or website.
Beyond the pedigrees and fur coats that resemble silk from the cruel grooming practices lies another issue that is not addressed. This is the issue of supporting breeders, and not adopting from your local shelter. With over four million animals who are euthanized annually in shelters. You can be the change though.
Westminster Dog Show promotes adopting dogs from breeders when there are millions in shelters that are looking for a loving home and for someone to love. Adopting from a breeder denies a happy life for animals who are in shelters, but this is easy to stop.
Boycott the show, and tweet @ProPlan and let them know you will not be supporting their show. Tell them they have no right to continuously promote breeders, and not adopting from shelters. The line has been crossed too many times, and it is time that we start speaking up against their heinous acts. It’s time to adopt from a shelter or rescue. Give the animals someone to love.
Find out more information on pet stores and breeders HERE
We see so much emphasis placed on how the media and advertisements has been negatively impacting our perceptions of what constitutes the perfect female body, however, not many people put their focus on how media and advertising and the effects it has on male body perception which is equally important. The common or general term for this is “manorexia.” Basically, how the media is trying to label something that is anorexia or bulimia, but swayed a different way, because of some gender specific reason that puts people in denial that guys cannot have an eating disorder.
Last year, I spent a semester studying body perceptions, eating disorders, in both males and females. I conducted interviews with people going through an eating disorder and those who have overcome eating disorders. The interesting part of my study, is that I talked to both males and females and found an equal ratio of how the media has been a contributing factor, although not the only factor in the negative perception they have of themselves.
I am not taking shots at the media, but what I am trying to accomplish with this post is how males are just as affected as females are when it comes to body image disorders.
Recently, in an interview, actor Sam Claflin, who has starred in Pirates of The Caribbean and as Finnick Odair in the The Hunger Games said how he faces this insecurity with his body. He believe that Hollywood is forcing the perfect male body image just as much as it pushed the perfect female body image. He said his wife thinks he is getting too skinny, when he thinks he is getting too fat. He won’t take his shirt off on the beach, and will wear vest if possible. He says there is a perfect ideal body being presented that we have to look like Ryan Gosling, or somewhere along those lines. These pressures are increasing the likelihood of an eating disorder in males.
Personally, I believe that while we were in the pursuit of making it so women were not objectified by the media, males somehow got lost in the shuffle. Hollywood and the media just could not help themselves. Even Taylor Lautner quoted that he would have lost his role in Twilight if he did not meet their specifications for their body.
What does this say for the rest of society on a whole? Are we creating false perceptions of who and how we should look? What are the effects of this? Well, a fun study I did, consisted of a choppy photoshop job of a few magazine covers. The magazines both, with the same content but different sized models on the front. I then surveyed 18 - 30 year olds on their preferences of magazine, overwhelmingly, people chose the one with the thinner model on top, just because the model was thinner, the content did not matter. What this results in, a system that we see only thin as good and don’t look into the context or any substance.
We are surrounded by images, 24/7, that tell us how to look, what to buy, how to feel, and what’s cool this week. Consequently, these are also filled with the “perfect” body image.
What will it take for this madness to stop? When will it finally be realized that guys, yes guys, can also get an eating disorder?
Everyday, for almost four years, I walked through the same hallway and on the same sidewalk. I ate on the same side of the cafeteria, and generally had different classes, with the same people, in the same classroom. Each of these years though I went by unnoticed by everyone around me. On the outside everything was fine. I always said Hi to everyone, and always tried to be nice and kind and help people whenever they asked. On the inside though I was torn up. The same people I would help with school work would turn their back on me and exclude me from hanging out with them.
I always tried to fit in, belong, and make friends. In class I would try to be the one to ask people to be in a group project with me, but they’d all turn away and pretend like they did not hear me. The friends I did have here who I thought were true, they used me, and tried to change me to be like them.
I found myself at bottom, but picked myself up through music. I learned that The Show Goes On. I started writing about what I was dealing with, and before I knew it, I had an entire book written. I plan to use this book to break the walls we face in life with people, to stop the cliques, and to open up doors to new horizons.