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Leveraging Mobile Marketing for Your Company

A successful mobile marketing campaign is one that was used by movie rental company Redbox in June 2011. The campaign worked through using your mobile phones and texting in the keyword DEALs to receive discounts on movie rentals. This campaign ran for ten days and through their kiosks they were able to leverage their presence. Their leveraging of their assets allowed for a social outreach campaign that was successful with 1.5 million pull text messages launching a positive word of mouth marketing campaign. Redbox is also incorporating an iPhone and Android Application which allows users to track kiosks and movies. 

REDBOX ARTICLE

An unsuccessful mobile marketing campaign is with the television channel ABC and their mobile website and app. What made this campaign not work was the limited access and not aligning their mobile site to the mobile app, an outdated and not working mobile number to text for news and notifications along with information on how to make the app for watching videos online work.

On the site, one user and blogger mentioned how he was trying to find out more information on the app and how to make it work. After he texted the number listed on the ABC website, he was then sent a response that said the number he messaged was no longer working. After being on the website, the blogger listed other ways the website was not working. This included that there was no mobile version of the ABC site. He was directed back to the full site on his smart phone. 

To learn from the successful that Redbox had incorporated into their online marketing, they should have made sure their numbers and campaigns were actually working. They had the text messaging service like Redbox, but did not have the number connected anywhere, and the user would get an error message back. They should have tested their site, had beta testers, and asked for feedback before actually publishing their video on demand website. They should have also made sure that users could watch it on their smart phones and be easily directed to their mobile applications. To increase WOMM, they should have also added in social media sharing buttons for users to share what they were watching or include a button that would let them post to their walls letting their friends know they were using ABC’s online feature for watching something mobile. 

ABC Marketing Fail 

As a marketing student and a millennial consumer, I personally believe that mobile marketing will be the future of marketing. The dramatic increase in smart phones and tablets over the use of computers in recent years is a sign that marketing needs and must move to the mobile platform. If your company or organization is not utilizing text messaging, mobile applications, or converting their website to be mobile then they should probably just close the doors and join the business graveyard. I have found that I will stop looking at a website for a restaurant or store if their website does not list their phone number or hyperlink to launch the maps application on your phone for directions. 

I think it is vital to understand the mobile landscape and creation of effective marketing campaigns for mobile users. 

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This is going to require a lot of hummus

This is going to require a lot of hummus

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(Source: marthamoon)

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I need these. #docmartens

I need these. #docmartens

Tags: docmartens
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Social Gaming and the Secret to Life Longevity

1)    What kind of online social games do you play? Can we design this kind of gameful experiences in non-game contexts to make them more engaging?Are your motivations for playing this game similar to the ones found by studies cited in McGonigal’s talk? 

I don’t play them anymore, but I used to play mafia, and farmville. I also used to play draw with friends. Yes, we can design the gameful experiences in non-game contexts to make the more engaging, an example is how Nike used their flex band and encouraged those to accomplish social challenges that benefit their health and also promoted their brand on social media. I do not think that my agenda is similar to McGonigal’s speech. I do think she makes amazing points, but I have never been a large gamer. Instead I played instruments and wrote songs. The reason I played the game is because I would not have anything else to do, or would be in class.

2)    As a consumer, have you encountered any examples of a successful gamification in marketing? Share one with us (make sure to provide the link to the game)!  How does the company apply gamification to meet business objectives? What is(are) the goal(s) of this game? Does this game address or create an experience to build up any of the four types of resilience that McGonigal identified in her talk?

EA Games, even though they are hated by millions of consumers utilized the online marketing of gaming and consumerism. An example of making their game social was through Sims and SimCity. They partnered with companies like progressive, Toyota, Ford, and Red Cross.  They used their Red Cross partnership for donating money to the cause whenever you purchased the add on. They they turned the Sims into an online experience where you can share your sims accomplishments on Facebook. Another example is their move with SimCity 5. They made the game online, and encouraged real life economy building with needing to interact with other gamers to get resources, jobs, and tourism.

EA has also built their own online Facebook version and have Sims on the app store. 

 https://www.facebook.com/appcenter/thesimsfreeplay?fb_source=appcenter&fbsid=110

The games fit in with making an accomplishment, and building mental resilience. 

We did have a first year seminar class at JCU that was through Second Life.

3)    Here’s a challenge: Now, let’s say your instructor wants to “gamify” the social engagement technologies course at JCU  (aside from the Google Online Marketing Challenge) in order to improve students’ learning experience. What can we learn from your example above that could be applicable to the course?

An example above that could be applicable to the course are how to interact with each other in an online setting which can improve our communication with customers and teach us proper ways to conduct business online.

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Single. Is. Ok.

Stop. Stop thinking that your self-worth comes from being someone’s plus one. It doesn’t. It comes from being independent, strong, courageous, and showing the world that you are brave and don’t need anyone to tell you differently. 

You’re single, who really cares? Oh, so your friends are getting engaged, or your grandparents are bugging you about it because by the time they were 16 they had been married for a year and three kids on the way. Well, guess what, it isn’t the 1900s anymore. Welcome to the 21st century. A world where the economy bites, raising kids is near impossible on a salary, and the marriage rate has risen to when people are in their late 30s. Why? Because unlike our grandparents, we have these awesome ways to experience the world. We aren’t confined to a small farm in Idaho. We’re able to taste and experience everything. So why settle? Why marry that guy or girl sitting across from you in your accounting course? Time to yourself is an amazing thing. We are only young once, so go and live. Don’t let the pressures of society telling you to be in a relationship actually matter. Just go out there, and live.

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Bought new mugs and travel mug from Starbucks! How cool are they?

Bought new mugs and travel mug from Starbucks! How cool are they?

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22.

57 days until graduation and I have no idea what the hell I’m doing after. I’ve always had a plan of some sort, always a game plan for the summer and progressing in my career through internships. I always get good grades, I never drink, smoke, or party. And here I am, a business degree, and nothing to show for it. People keep telling me to look up at the bright side, that things will get better. They also tell me how talented and smart I am. But you know what? No job after graduation. Nothing. 

So, for everyone just saying follow your dreams, or keep being positive, well you know what I tried it, and it didn’t work. All it did was give me a smile to mask the pain and anxiety I was feeling inside to be perfect. To show the bullies and my family who called me a loser my entire life growing up that I was going to make it big, and to prove to myself I wasn’t a loser. But, with so close to graduation and nothing, it looks like they were right.

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Nothing says editing like dual screens, and after effects.

Nothing says editing like dual screens, and after effects.

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Lol I think autocorrect got to my mom

Lol I think autocorrect got to my mom